Nickis.com
Online boutique for luxury designer children's fashion.
| Date | Investors | Amount | Round |
|---|---|---|---|
$7.0m | Series B | ||
| Total Funding | 000k | ||
The story of NICKIS.com begins not in a garage, but as a local retail store founded in 1985. For decades, it operated as a single concept store near Munich. The major shift happened when Maria Sottor, with a background at Polo Ralph Lauren, and Fabian Bender took the helm. They didn't just take the business online; they completely rebooted it in 2015 as an international e-commerce platform focused on luxury children's fashion. The new vision was clear: to become a leading online destination for high-end children's clothing from brands like Gucci and Moncler. This wasn't just about selling clothes; it was about curating a selection and providing excellent service. The strategy involved developing a proprietary CRM to create a personalized shopping experience, making product recommendations as a child grows. This digital-first approach attracted investor attention. In 2017, NICKIS.com secured a significant €6 million Series B funding round led by Ataraxy Ventures. This capital was earmarked for aggressive expansion across Europe and investment in technology for CRM and mobile. The move proved to be a pivotal moment, transforming the small German retailer into a significant player in the European online market for luxury childrenswear. While the company has not had a public offering, its acquisition by The Platform Group marked another significant step in its journey, further integrating it into a broader e-commerce ecosystem.