nFrnds

nFrnds operates as a B2B e-commerce and technology platform provider, focusing on digitizing the 'last mile' of the distribution value chain in emerging markets. Founded in 2016 by Dorron Mottes (CEO), Stanley Sacharen (VP R&D), and Gil Zaidman (CTO), the Singapore-headquartered company aims to solve the inefficiencies in distribution networks that connect global brands to small, informal retailers. Dorron Mottes is a serial entrepreneur with experience forging partnerships with major corporations like Microsoft, Coca-Cola, and MasterCard. Stanley Sacharen brings nearly two decades of software development leadership, while Gil Zaidman has over 30 years of experience in technology and IT architecture.

The company's business model is asset-light, building on existing infrastructure rather than owning it. nFrnds partners with local wholesalers, equipping them and a network of sales agents with its digital platform to manage interactions with millions of small retailers, often referred to as 'mom-and-pop' shops. This hybrid approach combines technology with the traditional, human-centric distribution network. The platform digitizes ordering, fulfillment, and loyalty programs, creating a transparent data footprint in a previously opaque market segment. nFrnds' primary clients are large, global fast-moving consumer goods (FMCG) companies and financial institutions. Strategic partners include prominent names like Coca-Cola, Unilever, Microsoft, Mastercard, AXA, and the Asian Development Bank.

Revenue is generated through a SaaS model, with monthly fees for its managed services, or on a commission basis per user or transaction on the platform. A core component of the service is providing access to finance. By creating a digital transaction history for small retailers, nFrnds enables financial partners to offer working capital and 'Buy Now, Pay Later' (BNPL) products. The platform utilizes AI-based algorithms for credit scoring and propensity analysis, facilitating portfolio lending opportunities for financial institutions and helping small stores secure credit. The company's technology is built on a cloud-based, multi-tenant architecture and is protected by 21 patents. Having successfully rolled out its model in countries like Indonesia and the Philippines, nFrnds is expanding its presence in Southeast Asia.

Keywords: last-mile distribution, B2B e-commerce, emerging markets, FMCG distribution, supply chain digitization, trade finance, financial inclusion, wholesaler network, retailer platform, data-driven sales, AI credit scoring, digital lending, asset-light business model, Southeast Asia commerce, mobile commerce, small business empowerment, value chain optimization, retail tech, logistics technology, BNPL for retailers