Nextsale

Nextsale emerged in 2019 from the collaboration of founders Taleh Karimili, Vusal Orujov, and Orkhan Hajiyev, who identified a critical need within the e-commerce sector. Drawing from nearly a decade of collective experience in the online retail space, they observed that many online shop owners struggled with conversion rate optimization (CRO), a multifaceted challenge requiring expertise in copywriting, coding, design, and analytics. To address this, they developed Nextsale, a Software-as-a-Service (SaaS) platform designed to equip e-commerce businesses with a suite of tools to convert website visitors into paying customers.

The company's core offering is a digital marketing platform that provides tools for social proof, lead generation, and promotion. It allows online stores to display recent purchase notifications, which helps in building trust and demonstrating a busy and active storefront. The platform's features include customizable pop-ups and sign-up bars to collect customer emails and SMS numbers, promo bars with countdown timers to create a sense of urgency, and exit-intent pop-ups to reduce cart abandonment. Nextsale's business model is subscription-based, targeting online shops with monthly sales ranging from $10,000 to $2 million. The service integrates with major e-commerce platforms like Shopify, BigCommerce, and WordPress.

Nextsale's journey began with a beta launch on the Shopify App Store in early 2019, quickly gaining traction and becoming a Shopify Staff Pick, which led to 1,000 installs within a month. This early success helped the founders secure $200,000 in angel investments in 2019, enabling them to expand their product suite and user acquisition efforts. The significant shift to online shopping during the COVID-19 pandemic further accelerated the company's growth. By 2021, having amassed around 4,000 customers, the founders decided to sell the company. They listed Nextsale on the acquisition marketplace MicroAcquire and finalized a deal with AppHub, a company that owns a portfolio of e-commerce applications, in November 2021.

Keywords: conversion rate optimization, e-commerce tools, social proof, lead generation, SaaS, exit-intent popups, email capture, SMS marketing, Shopify app, BigCommerce app, conversion platform, online retail, customer engagement, user acquisition, digital marketing platform, on-site widgets, sales promotion, website personalization, customer journey, cart abandonment