NextCapital is a pioneering company in the financial technology sector, specializing in digital investment advice. The company offers a comprehensive Digital Advice Platform designed to provide world-class financial advice at an affordable price. This platform is unique because it integrates planning, advice, and portfolio management into a single, cohesive service.

NextCapital primarily serves institutional clients, including asset managers, plan record keepers, insurance investment advisors, and retirement plan consultants. These clients use NextCapital's platform to scale their investment advice services to a broader audience, making high-quality financial guidance accessible to more people.

Operating in the financial technology market, NextCapital's business model revolves around partnerships with these institutional clients. The company integrates its platform with proprietary or third-party custodians and 401k systems, allowing for seamless operation within existing financial infrastructures. This integration ensures that clients can deploy their proprietary methodologies or opt for a hybrid approach, tailored to their specific needs.

NextCapital generates revenue by offering its platform as a service to these institutional partners. The company charges for the deployment, maintenance, and servicing of its digital advice solutions. By providing a low-cost, scalable solution, NextCapital enables its partners to offer affordable investment advice to their end customers, which can include individual investors planning for retirement.

The user experience is a key focus for NextCapital. The platform is designed to be customized for each partner's brand, ensuring that advisors and customers have a seamless and personalized experience. This attention to detail helps NextCapital stand out in a competitive market.

In summary, NextCapital is a leader in digital investment advice, serving institutional clients with a scalable, integrated platform that enhances the accessibility and affordability of financial guidance.

Keywords: Digital Advice, Financial Technology, Institutional Clients, Investment Advice, Portfolio Management, 401k Integration, Retirement Planning, Scalable Solutions, Customizable Platform, Affordable Financial Guidance.