Nextperf
AI-powered retargeting solutions for online advertising.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Nextperf was a provider of online advertising retargeting solutions that utilized artificial intelligence. The company offered a scalable platform for marketing departments to manage display advertising budgets, featuring real-time analysis of user profiles and dynamic content creation.
In July 2016, Nextperf was acquired by Rakuten Marketing. The acquisition was intended to enhance Rakuten Marketing's display technology with enriched user scoring and ad intelligence, while also expanding its presence in continental Europe. At the time of the acquisition, Nextperf was active in Europe, Brazil, and North America, serving nearly 1,000 clients. The company's offerings included innovative models such as skin retargeting, web-to-store solutions, and consumer advice within banners.
Keywords: retargeting solutions, artificial intelligence, online advertising, ad tech, dynamic retargeting, display advertising, machine learning, ad optimization, user scoring, ad intelligence, programmatic advertising, digital marketing