NEX

Nex is a motion entertainment company that has developed the Nex Playground, a gaming console designed for active, family-oriented play. The console utilizes a proprietary system of computer vision and artificial intelligence to track up to 18 points on a user's body through its built-in camera, enabling controller-free, motion-based gameplay. It can support up to four players simultaneously.

The company's business model involves the direct sale of the Nex Playground hardware, which comes bundled with a starter pack of five games. Revenue is further generated through a subscription service known as the "Play Pass." This pass grants users access to the full catalog of over 40 games and experiences, with new titles being added on a monthly basis. This recurring revenue stream complements the initial hardware sales.

The target market is families with children, positioning the product as a way to convert traditional, sedentary screen time into a physically active experience. The console is designed for indoor use and offers a portable option with a travel case, allowing for gameplay without a Wi-Fi connection.

Keywords: motion gaming, active play, family entertainment, game console, computer vision, AI, subscription service, hardware, interactive games, kids technology