Newtrul
Digital freight marketplace that connects shippers, brokers, and carriers to automate and streamline truckload bookings.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor investor investor | €0.0 | round | |
* | $5.0m | Early VC | |
| Total Funding | 000k | ||
| USD | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Newtrul is a Chicago-based technology startup specializing in digital freight matching and automation for the logistics industry. Designed to streamline freight brokerage operations, Newtrul integrates directly with Transportation Management Systems (TMS) to provide a private, real-time load board for brokers and carriers. Its platform leverages proprietary AI algorithms to automate carrier sales, enabling brokers to automatically book approximately 20% of their loads and significantly reduce manual processes.
The service is structured to boost productivity and efficiency without disrupting existing workflows. Brokers can post shipments directly from their TMS, instantly making them available to a curated network of pre-approved carriers. Carriers, in turn, can view, bid, and book loads through an intuitive interface, eliminating the need for time-consuming calls and emails. The platform is free for carriers, with Newtrul charging a flat transaction fee only when a load is booked.
Newtrul also offers an AI-powered CRM and guided playbooks for carrier sales teams, helping reduce employee turnover and improve operational consistency. Automation features include real-time negotiation tools, truck list management, and data-driven ROI calculators. Integration partnerships, such as with Tai TMS, further enhance workflow automation, allowing brokers to negotiate and manage quotes from a single interface and saving agents significant time weekly.
By focusing on digital connectivity and workflow automation, Newtrul addresses industry fragmentation and aims to replace outdated, unreliable load boards with a curated, efficient platform. Its approach is often compared to the "Expedia" or "Netflix" of freight booking, reflecting its goal to modernize and simplify logistics transactions for brokers, shippers, and carriers alike.
Keywords: digital freight matching, logistics automation, TMS integration, private load board, AI carrier sales, real-time booking, freight brokerage, workflow automation, carrier network, CRM, load negotiation, trucking technology, logistics startup, curated platform, productivity, transaction fee, carrier onboarding, digital transformation, supply chain, freight tech