Newto

Newto, established in March 2020, operates at the intersection of physical and virtual worlds, specializing in immersive and interactive spatial experiences. The company spun off from the immersive content division of Studio Macrograph and was founded by a team of software engineers, planners, and project managers, each with over two decades of experience in game production technology. This collective expertise was honed by successfully delivering on large-scale next-generation immersive content projects even before the company's formal incorporation. The CEO is Choi Ju-yong.

The firm's core business revolves around developing and servicing realistic content by fusing digital technology with real-world environments. This is achieved by leveraging a combination of AI, motion sensing, extended reality (XR), and projection mapping to augment physical spaces. Newto's offerings cater to clients in sectors such as theme parks, exhibition halls, museums, and retail, aiming to enhance customer experience and engagement. For instance, the company has developed XR-based attractions for a shopping mall in Ho Chi Minh, Vietnam, and created a VR/AR-based theme park at the Jeju Aerospace Museum. The business model includes creating custom software and hardware, content development, space design, and operational management. The company also plans to launch an OTT platform for trading virtual assets like games and media art, positioning itself in the burgeoning C2E (Creative to Earn) market.

Newto's product lineup includes the 'SF Franchise', an attraction platform featuring products like the 'SF Rider', 'SF Trampoline', and 'SF Cube', which create interactive experiences without requiring VR headsets. Another key service is the development of 'Meta Space Franchises', which are physical spaces linked to online metaverse services, allowing users to exhibit and trade creative works as NFTs. The company's goal is to create a unified universe where offline stores are brought into the metaverse and vice-versa, blurring the lines between online and offline worlds. The company is venture capital-backed, having secured a seed round in November 2020.

Keywords: immersive content, interactive experiences, extended reality, spatial computing, customer experience design, projection mapping, motion sensing technology, digital theme parks, metaverse development, Creative to Earn, C2E, realistic content services, virtual asset platform, physical space augmentation, O2O Metaverse, SF Franchise, Meta Space, XR solutions, Choi Ju-yong, Studio Macrograph