NewSight Reality

NewSight Reality

Newsight reality creates augmented reality displays.

HQ location
Ponte Vedra Beach, United States
Launch date
Employees
Enterprise value
$920k—1m
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$230k

Seed
Total Funding000k
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More about NewSight Reality
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NewSight Reality, Inc. (NSR), a venture-backed company founded in 2018, operates in the augmented reality (AR) and mixed reality (MR) markets, focusing on developing enabling technologies for mass adoption. The company's business model centers on providing modular, plug-in display solutions to enterprise and consumer product manufacturers rather than competing with them directly. NSR's target clients are companies building XR products, including smart glasses, safety goggles, and other optical environments that can integrate NSR's technology.

The company's core product is the Transparent Optical Management Module (TOMM), a proprietary near-eye display technology. TOMM distinguishes itself from conventional waveguide or projection-based AR systems by integrating all necessary display and optics components into a single, multi-layer, hermetically sealed module. This design results in a thin (1.0mm to 2.0mm), lightweight (~2 grams), and power-efficient display with high transparency (over 80%). A key benefit is its resilience; the sealed module requires calibration only once during manufacturing and is not affected by drops, a significant advantage for field applications. The technology is designed for versatility, allowing for easy integration into various form factors, including curved eyeglass lenses for both monocular and binocular applications.

A significant milestone for NewSight Reality was securing a contract with the U.S. Special Operations Command (SOCOM) in December 2020 to develop and test a prototype of TOM. This firm-fixed-price contract, valued at over $14 million if all options are exercised over 40 months, provided substantial research and development funding to advance the technology for mission-critical applications. The company has built a considerable intellectual property portfolio, with numerous issued and pending patents in the U.S. and internationally. In March 2024, NewSight Reality raised $1.68 million in a seed funding round to support its growth.

The leadership team includes Read Ziegler as CEO and Co-Founder, who has a background in founding and growing multiple technology ventures. Dr. Philip M. Buscemi, an experienced figure in the optical industry with over 40 patents, serves as the interim CTO. The board also includes retired U.S. Army General Wesley K. Clark, who provides strategic guidance, particularly in relation to defense applications. Keywords: augmented reality components, near-eye display, transparent optical module, AR optics, mixed reality hardware, see-through display, AR smart glasses, wearable technology, optical engineering, TOMM, display engine, defense technology, SOCOM contractor, AR integration, lightweight display, power-efficient display, ophthalmic technology, field-resilient optics, monocular display, binocular display, XR solutions

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