Newsfusion
Our goal is to give people news consumption solutions that rid them of information overload, while keeping all the control in their hands.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
N/A | Seed | ||
| Total Funding | 000k | ||
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Founded in 2011 by Itamar Rogel and based in Tel Aviv, Israel, Newsfusion operated as a new-media company focused on developing efficient content consumption solutions. The company's core business revolved around a large portfolio of mobile applications, each tailored to a specific niche interest or vertical. This strategy allowed them to create dedicated communities where users passionate about topics like science, gaming, cyber security, or specific sports teams could find aggregated news and engage with fellow enthusiasts.
Newsfusion's product was a catalog of over 150 distinct news apps for both iOS and Android. The platform used algorithms to sift through information, aiming to deliver the most significant stories and reduce information overload for its users. Beyond simple news aggregation, the apps incorporated community-building features. Users could post links, create polls, and participate in discussions, earning reputation points and badges to foster engagement. Personalization was a key feature, giving users control to follow specific topics, block unwanted sources, and receive push notifications for subjects they cared about most.
The company's business model appears to have been multifaceted, primarily generating revenue through advertising within its wide array of free apps. It offered flexible advertising campaigns for businesses of all sizes, from small enterprises to Fortune 500 companies, by providing access to pre-segmented audiences with specific interests. Additionally, Newsfusion developed business-to-business solutions, such as 'Cyber-Security Priority Alerts,' a subscription-based service offering tiered plans for companies to receive curated threat intelligence. The company successfully raised funds from institutional investors, including SYD Ventures, The Builders, and FollowTheSeed.
In May 2021, Newsfusion was acquired by Loyal, a global mobile application growth platform. The acquisition included Newsfusion's entire portfolio of 150 apps, which had collectively achieved over 5 million downloads. The deal was seen by Loyal's CEO as an opportunity to acquire high-quality applications with strong customer reviews and to update their advertising monetization strategies.
Keywords: news aggregator, vertical communities, mobile news apps, content consumption, niche media, personalized news, community engagement, app portfolio, ad-supported media, targeted advertising, Tel Aviv startup, Itamar Rogel, news applications, content delivery, Sportfusion, app acquisition, Loyal, push notifications, cyber security news, specific-interest news