Newoff

Newoff is a South Korean re-commerce startup that provides an application-based service for buying and selling secondhand clothing. Founded in 2025 by CEO Hyojun Yoon, the company aims to simplify the complex process of trading used apparel. Yoon identified a gap in the market, noting that while platforms for used luxury goods were common, there wasn't a convenient service for popular brands like Nike or Adidas. The company secured seed funding from FuturePlay in July 2025 to enhance its inspection capabilities and expand its purchasing center.

The business operates on a direct purchase model, addressing the common inconveniences and uncertainties of consumer-to-consumer sales. Users can request a free bag, fill it with clothes they wish to sell, and have it collected at no charge. Newoff then inspects each item individually, using a proprietary AI-powered algorithm and over 100,000 data points to determine a fair market price based on brand, condition, and current trends. The entire process, from collection to payment, is typically completed within three days. This model provides a reliable and fast way for consumers to receive cash for their unwanted clothing without the hassle of direct selling.

The purchased clothing is then sold through Newoff's own e-commerce channels, including its premium used clothing shopping mall, app, and other online marketplaces. The company handles a wide range of over 800 brands, from global sports and fast-fashion labels to contemporary designer brands popular with the MZ generation. By managing the entire cycle from procurement to sales, Newoff aims to create a sustainable circulatory system for fashion.

Keywords: re-commerce, secondhand apparel, fashion resale, circular fashion, used clothing, clothing buy-back, sustainable fashion, mobile app, fashion tech, online marketplace, apparel inspection, AI pricing, direct-to-consumer resale, clothing recycling, pre-owned fashion, consignment alternative, South Korean startup, FuturePlay, Hyojun Yoon