NewGlue
NewGlue is an innovative marketplace to buy and sell quality logos and branding.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | N/A | Seed | |
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 308 % | 87 % | 259 % | 492 % | (44 %) | (20 %) | (66 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | (1518 %) | (882 %) | (240 %) | (897 %) | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (1348 %) | (1901 %) | (1044 %) | (270 %) | (985 %) | (1334 %) | (1409 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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NewGlue, founded in 2017, operates as a design and marketing technology platform with a mission to make professional branding accessible to small businesses globally. The company was established by a design enthusiast who aimed to empower businesses, regardless of their financial standing, with high-quality branding. A significant milestone in the company's history was its acquisition by the Scandinavian stock-listed company Eniro in 2022.
The business functions as an online design hub, providing clients with professionally crafted, ready-made logo graphics. Its core value proposition lies in the exclusivity of its designs; each logo is sold only once, granting the buyer full copyright ownership. Beyond logos, the platform facilitates the creation of a comprehensive brand identity by offering tools for developing websites, business cards, social media assets, and branded merchandise. NewGlue's system automates the process by assembling unique logos from vector icons designed by professionals, complete with color palettes and font selections tailored to specific industries.
The company's revenue is generated through a subscription-based model, with options for quarterly or annual billing, rather than one-off purchases. This model provides customers with ongoing access to a 'Brand Hub' where they can manage their assets. NewGlue's target market consists of small businesses in need of a full visual identity without the high costs of a traditional design agency. The company employs a strategic marketing approach that includes search engine optimization focused on specific design-related keywords and an affiliate program that incentivizes designers to promote the platform.
Keywords: branding, logo design, small business, design platform, marketing technology, brand identity, subscription model, graphic design, brand assets, website builder, business cards, Eniro, automated design, exclusive logos, copyright ownership, visual identity, brand hub, design tools, professional branding, creative direction