Newday Financial Technologies, Inc.

Newday Financial Technologies, Inc. operates as a technology-focused asset manager that delivers impact investing solutions to a broad market. Founded in 2016 by Alexander Meek and Anthony Randazzo, the San Francisco-based firm aims to make socially responsible investing more accessible, understandable, and affordable. Meek brought a background in asset management to the venture, while Randazzo contributed expertise in technology development. The leadership team also includes CEO Douglas Heske, who has over 25 years of experience in investment management and has been instrumental in leading several wealth management organizations.

The company's core business revolves around providing proprietary, themed investment portfolios that allow individuals to invest in causes they care about, with a low minimum investment of $5. These portfolios are constructed around significant environmental and social issues, such as climate action, ocean health, clean water, gender equality, and animal welfare, often aligning with the United Nations Sustainable Development Goals. Newday's investment strategy goes beyond simple exclusionary screening by adopting an active ownership model, engaging with companies to influence their environmental, social, and governance (ESG) practices. Revenue is generated from asset management fees, which range from 0.50% to 0.75% for assets under management, depending on the balance. In a commitment to its mission, Newday donates 5% of its net revenue to non-profit partners working on these social and environmental issues.

Newday's primary offering is its mobile-first platform, available as an iOS app, which provides personalized investment recommendations based on modern portfolio theory. The platform features a suite of distinct impact portfolios, and in addition to managed portfolios, the company has launched an ETF, the Newday Ocean Health ETF (AHOY). Recently, the company launched Newday INFORM, a digital platform designed to build a community around impact investing by providing curated content, analytics, and direct charitable giving opportunities. This initiative aims to educate and engage users, allowing them to connect with globally recognized impact organizations.

Keywords: impact investing, socially responsible investing, ESG investing, financial technology, asset management, sustainable finance, themed portfolios, mobile investing app, climate action investing, ocean health ETF, gender equality investing, clean water investing, animal welfare investing, stakeholder capitalism, corporate engagement, fintech, responsible investing, values-based investing, UN Sustainable Development Goals, philanthropic giving