Newbook

Newbook operates an online platform designed to connect clients directly with models and user-generated content (UGC) creators, streamlining the booking process for photoshoots, events, and content creation. The company was founded in 2017 by Sebastian Flores and Nora Kelleher and is headquartered in West Hollywood, California. One of the founders later repurchased the company after it was sold in 2019 and subsequently shut down, choosing to bootstrap its revival.

The platform serves as a two-sided marketplace. For clients, including major brands and studio producers, it provides a tool to browse, vet, and hire from a talent pool of over 50,000 models and creators nationwide, eliminating the need for traditional agency middlemen. For talent, which includes fashion, commercial, and promotional models, it offers an iOS application to create portfolios, set their own rates, find jobs, and receive payments quickly. The platform is open to both freelance and agency-represented individuals.

Newbook's business model is based on a platform fee, which was increased to 10% in 2025 for the first time in the company's history. This fee is lower than the typical 20% commission charged by traditional modeling agencies. The service facilitates the entire booking workflow, from initial search and negotiations to contracts and direct payments, which are processed shortly after a job is completed. The platform also offers features like 1-on-1 account management and dedicated support.

Keywords: model booking, talent platform, UGC creators, direct booking, fashion models, commercial models, promotional models, content creation, talent marketplace, freelance models, agency models, photoshoot booking, event staffing, creator economy, talent management software, online casting, digital portfolio, direct-to-talent, brand collaboration, influencer marketing