NewBay Media

NewBay Media, LLC operated as a specialized information and events company, carving out a significant presence in several niche B2B and consumer markets before its acquisition. Founded in 2006 as an affiliate of The Wicks Group of Companies, the New York-based firm strategically expanded its portfolio through a series of acquisitions, becoming a key publisher of magazines and websites.

The company's business model focused on providing integrated media solutions, including digital and print publications, events, and marketing services. Revenue was generated through these diverse channels, targeting professionals and enthusiasts in five core marketplaces: Music, Pro Audio/AV, Video & Broadcast, Consumer Electronics, and Education. NewBay's offerings were designed to connect business decision-makers with sellers, facilitating interactions through content that provided data-driven brand awareness and thought leadership.

Under the leadership of CEO Steve Palm, who had a background with Scholastic Marketing Partners, NewBay executed a growth strategy centered on acquiring established media brands. Key milestones include the 2006 acquisition of CMP Entertainment Media from United Business Media, which added titles like *Guitar Player* and *Pro Sound News*. This was followed by the purchase of IMAS Publishing in 2007, *Broadcasting & Cable* and *TWICE* from Reed Business Information in 2009, and the music division of Future US in 2012. A notable international expansion occurred in 2012 with the acquisition of UK-based Intent Media, which published *Music Week* and *TVBEurope*.

By the time of its sale, NewBay managed a portfolio of over 60 print and digital publications. Its products served a global audience, providing authoritative content through well-known brands such as *Broadcasting & Cable*, *Guitar World*, *Systems Contractor News*, and *Tech & Learning*. The company's final major corporate event occurred in April 2018, when it was acquired by the British media group Future plc for approximately $13.8 million. This transaction marked the end of NewBay Media as an independent entity, with its assets being integrated into Future's expanding global media platform.

Keywords: media publishing, B2B media, events management, digital content, marketing services, professional audio, broadcast media, consumer electronics, music publications, educational technology, brand acquisition, content strategy, trade magazines, Broadcasting & Cable, Guitar Player, Music Week, TV Technology, Pro Sound News, Steve Palm, Future plc acquisition