New Ocean Health Solutions

New Ocean Health Solutions provides a digital health management platform for health plans, hospital systems, and corporate employers. Founded in 2013 by serial entrepreneur Hal Rosenbluth, the Conshohocken, Pennsylvania-based company develops software focused exclusively on healthcare. The firm operates on a business-to-business model, generating revenue through monthly per-person fees for access to its platform, with pricing tiers based on the size of the client's population.

The company is led by Chairman and CEO Hal Rosenbluth, a business executive with a track record of founding and scaling companies. Before New Ocean, he transformed his family's $20 million travel agency, Rosenbluth International, into a $6 billion global travel management firm, which he sold to American Express in 2003. He then entered the healthcare sector by co-founding Take Care Health Systems in 2004, a pioneer in retail health clinics located within pharmacies. Walgreens acquired this venture in 2007, and Rosenbluth subsequently became President of Walgreens' Health and Wellness Division, overseeing a significant portion of the company's revenue. This experience in identifying unmet needs in both the travel and healthcare industries shaped the foundation of New Ocean, which aims to digitize and scale the delivery of healthcare information and personalized wellness plans. The leadership team includes many colleagues from his previous ventures.

New Ocean's core product is "The Voyage," a mobile-first, enterprise platform-as-a-service (PaaS) that offers a suite of personalized programs for managing physical, mental, and emotional health. The platform is designed to be a holistic solution, addressing lifestyle management, chronic conditions, and mental health through a single access point. It features digital coaching, health assessments, progress tracking, and educational content. Specific programs target chronic conditions like diabetes, asthma, hypertension, and COPD, as well as lifestyle areas such as nutrition, stress management, sleep, and financial well-being. The system uses behavioral science and predictive analytics to create personalized journeys for users, with the ability to integrate with over 375 data sources and third-party tools via APIs for a seamless experience.

The company reports achieving high user engagement rates, with studies showing a 60% participation rate among eligible users over a three-year period and up to 80% engagement in certain solutions. New Ocean also states its solutions have demonstrated a measurable impact, with a significant percentage of at-risk users successfully reducing their health risks. Having raised $27.2 million over five funding rounds, the company has established strategic partnerships, with Independence Blue Cross being a lead customer. As of June 2022, New Ocean was profitable with no debt. Keywords: digital health platform, employee wellness, population health management, chronic condition management, corporate wellness, health-tech, behavioral health, Hal Rosenbluth, PaaS, healthcare software, personalized health, digital coaching, health risk assessment, employee benefits, mobile health, B2B healthcare, wellness programs, Take Care Health Systems, Rosenbluth International, API integration