New Generation
AI commerce startup that transforms traditional online stores into AI-native platforms.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $4.5m | Seed | |
| Total Funding | 000k | ||
Related Content
New Generation, also known as New Gen, is a technology company positioning itself at the forefront of the shift towards an AI-driven internet. The company was co-founded by Harvard Business School alumni Adam Behrens and Jonathan Arena. In May 2025, New Gen publicly launched and announced it had secured $4.5 million in seed funding. The funding round was led by South Park Commons, with participation from Matrix, Designer Fund, Slow Ventures, Beat Ventures, and angel investors including the co-founder of Pinterest and the former COO of Stripe.
The core of New Gen's business is providing commerce infrastructure that enables brands to create AI-native storefronts and conversational shopping experiences. The company operates in the digital commerce and generative AI market, targeting retail brands that want to adapt to the increasing use of AI agents and conversational interfaces for shopping. The business model centers on transforming a brand's traditional, static product catalog into structured, AI-readable data. Upon this data layer, it adds a generative interface, effectively creating a dynamic shopping page tailored to each visitor.
New Gen's platform is designed to serve both human shoppers and AI-powered shopping agents. For human users, it delivers a conversational experience with instant visual answers to natural language queries, avoiding rigid website navigation. For AI agents, like those in platforms such as ChatGPT, it provides a dedicated, structured entry point via a specific subdomain (e.g., ai.yourbrand.com). This dual approach allows brands to engage with the growing volume of AI-driven traffic without needing to overhaul their existing website infrastructure. The platform functions as a 'visual answer engine' that adapts to a shopper's intent, aiming to convert high-intent traffic directly into sales.
Keywords: AI-native commerce, conversational shopping, generative AI, digital storefronts, AI shopping agents, retail technology, e-commerce infrastructure, personalized shopping, AI-readable data, visual answer engine, natural language interaction, AI subdomains, customer experience technology, retail AI, e-commerce personalization, seed funding, Adam Behrens, Jonathan Arena, South Park Commons, Matrix