neusleep

neusleep, a London-based company established in 2022, is positioned at the intersection of neurotechnology and sleep science, aiming to address sleep disorders through personalized solutions.

The company was co-founded by Justin Begley, who serves as the Chief Executive Officer, and Professor Omid Kavehei, the Chief Scientific Officer. Professor Kavehei brings a deep and extensive background in biomedical and neural engineering to the venture. He is the Deputy Head of the School of Biomedical Engineering at the University of Sydney and has contributed to major projects like the Bionic Eye. His research has spanned biomedical microsystems, nanotechnology-based sensors, and data analytics, with a specific focus on developing data-driven, personalized medical technologies. This academic and research-intensive background forms the scientific core of neusleep's approach, focusing on creating low-cost, wearable monitoring systems.

neusleep is developing a non-invasive, wearable neurotechnology platform designed to improve sleep quality. The system consists of a wearable device, presumably a headband, paired with a mobile application. This combination tracks key biometrics and sleep patterns, leveraging artificial intelligence to deliver personalized interventions. The product's goal is to directly enhance sleep by using technology to modulate brain activity, moving beyond simple sleep tracking. The business model likely involves the direct sale of this hardware and an accompanying subscription service for the personalized analytics and intervention programs delivered through the app.

The company operates in the growing market of digital health and wellness technologies, specifically targeting individuals suffering from sleep-related issues like insomnia. By combining a wearable device with AI-driven personalization, neusleep intends to offer a targeted, science-backed alternative to traditional sleep aids. The core of its technology is rooted in brain-machine interfacing and the application of data analytics to understand and influence complex brain patterns during sleep.

Keywords: neurotechnology, sleep science, wearable devices, personalized healthcare, biomedical engineering, artificial intelligence, sleep disorders, insomnia treatment, digital health, brain-machine interface, wellness technology, Omid Kavehei, Justin Begley, sleep tracking, neuromodulation, biosensors, health tech, London startup, data analytics