Networkdry

Networkdry operates as an online service network in Turkey, designed to aggregate dry cleaning and carpet washing services under a single digital platform. The company connects consumers with a network of service providers through its website, mobile application, and call center, facilitating on-demand access to services such as dry cleaning, ironing, and carpet washing. The business model is built on providing a convenient and centralized interface for customers while offering partner cleaning companies a broader reach into the digital marketplace. Revenue is likely generated through commissions on services booked through the platform or by charging service providers a fee to be part of the network.

The company has attracted notable investors from the Turkish tech and business ecosystem, including Sina Afra, Nevzat Aydın, Şevket Başev, and Ahmet Gürol Başev. Sina Afra is a prominent internet entrepreneur, known for co-founding Markafoni, one of Turkey's first private shopping clubs, and holding positions at eBay. Nevzat Aydın is the co-founder and former CEO of Yemeksepeti, Turkey's largest online food ordering platform. The involvement of such experienced figures from Turkey's e-commerce sector suggests a strategic focus on leveraging proven digital marketplace models. The company secured $1.2 million in an early-stage venture capital round on May 18, 2016, bringing its total funding raised to $1.3 million. Key investors in this round included BUBA Ventures and Hedef Araç Kiralama ve Servis.

Networkdry operates within Turkey's rapidly expanding digital economy, which is characterized by a young, tech-savvy population and high mobile internet penetration. Over 83% of the population has internet access, and the e-commerce market reached an estimated 53 billion euros in 2023. The market is driven by the widespread adoption of mobile commerce, with a significant majority of online transactions completed on mobile devices. This environment provides a fertile ground for on-demand service platforms like Networkdry, which cater to consumer demand for convenience and digital access to traditional services. The government's "Digital Türkiye" strategy further supports this trend by aiming to enhance the nation's digital infrastructure and promote innovation.

Keywords: online dry cleaning, on-demand cleaning services, carpet cleaning marketplace, Turkish e-commerce, digital service platform, laundry service app, clothing care, home services, Istanbul startups, Sina Afra, Nevzat Aydın, BUBA Ventures, Yemeksepeti, Markafoni, service aggregation, mobile commerce Turkey, online marketplace, two-sided marketplace, cleaning services network, asset-light business model