Netrivals

Netrivals operates as a price intelligence and market analysis software provider, offering a strategic tool for e-commerce businesses and brands to navigate competitive digital landscapes. The company was founded in Barcelona, Spain, in 2015 by Iván Ramírez, who serves as CEO, and Salvador Fabregat, the CTO. Their platform is engineered to deliver comprehensive market visibility by tracking competitor pricing, product availability, and market trends in real time.

The firm's business model is centered on a Software-as-a-Service (SaaS) subscription, generating revenue by providing clients with access to its data and analytics platform. Clients range from small and midsize businesses to larger enterprises in sectors such as retail, consumer goods, and internet media. The company's services are structured into two main categories: solutions for e-commerce and solutions for brands. For e-commerce clients, Netrivals offers price monitoring across websites and marketplaces, competitive intelligence to assess market position, and dynamic pricing tools to automate price adjustments based on preset rules. For brands, the platform provides market analysis to track product price evolution and distribution, a notification system for price changes in sales channels, and monitoring of customer ratings and reviews.

A core component of Netrivals' technology is its ability to track vast amounts of data, scanning over a billion products from more than 32,000 stores daily. A key feature is the "Smart Suggestions" module, which uses algorithms to match products even without standardized identifiers like EANs or GTINs, analyzing data points such as titles and images. This allows clients to gain a more accurate understanding of their competitive standing and optimize pricing strategies to protect profit margins. In April 2022, Netrivals was acquired by Lengow, a French e-commerce automation platform, in a move to create a more comprehensive digital shelf analytics suite. The acquisition, backed by global investment firm Marlin Equity Partners, was intended to accelerate Lengow's international expansion and integrate Netrivals' pricing intelligence capabilities into its broader platform.

Keywords: price intelligence, market analysis, dynamic pricing, competitor monitoring, e-commerce solutions, brand protection, SaaS, big data analytics, retail technology, digital shelf analytics, price optimization, competitor tracking, product matching, repricing, market intelligence software, online retail, competitive intelligence, data tracking, pricing strategy, sales channel analysis, marketplace analytics, consumer goods insights, real-time data