Netmining

Netmining operated as a programmatic data-driven targeting solutions provider, specializing in helping marketers to understand and reach their online audiences. The company ceased operations in November 2019, along with its parent company, IgnitionOne. The firm's business model was centered on providing display advertising solutions that utilized real-time customer intelligence to enhance ad performance. This was achieved through a proprietary Audience Scoring Engine which aggregated various data sources to generate insights for delivering personalized digital advertising.

Historically, Netmining's on-site optimization and real-time audience scoring capabilities were combined with SearchIgnite in April 2011 to form the new entity, IgnitionOne. Despite this merger, the Netmining brand continued to operate in the United States, focusing specifically on its display advertising business. Toon Vanparys, formerly the CEO of Netmining, transitioned to the role of Chief Revenue Officer at IgnitionOne following the restructuring. In July 2013, IgnitionOne, including Netmining, participated in a management-led buyout, splitting from its then-holding company Dentsu.

The company's service portfolio was built around several key display targeting solutions. These included Smart Remarketing, aimed at re-engaging consumers who had previously shown interest in a product; Audience Extension, which identified new consumers with profiles similar to existing high-value converters; and Custom Targeting, for building specific audience pools based on marketer-defined criteria. The company collected a range of anonymous and personally identifiable information to power its ad serving, targeting, analytics, and optimization services. In 2016, Netmining integrated with Screen6 to improve its cross-device targeting, measurement, and attribution capabilities for its clients. The shutdown in 2019 was attributed to shifts in the digital market, with IgnitionOne's CEO, Will Margiloff, noting the company was unable to secure necessary credit despite revenue growth, leading to the sale of its assets and eventual dissolution.

Keywords: Netmining, IgnitionOne, programmatic advertising, audience targeting, display advertising, ad tech, data-driven targeting, Audience Scoring Engine, remarketing, audience extension, cross-device targeting, Will Margiloff, Toon Vanparys, ad targeting, marketing technology, digital advertising, real-time intelligence