NetMedia Group

NetMedia Group, established in 1999, has carved a niche for itself as a significant B2B media entity focused on the technology and digital sectors. The firm operates with a clear mission: to furnish business leaders with high-quality editorial content, delivering essential information and knowledge to enhance their professional performance. This objective is met through a portfolio of influential media brands, including Marketing, ActionCo, Décision Achats, and E-commerce, which collectively reach an audience of 1.5 million professionals monthly.

The company's business model is twofold. On one hand, it serves as a vital information resource for decision-makers across various functions such as marketing, sales, IT, finance, and human resources. On the other hand, it provides a robust platform for advertisers to connect with and influence this coveted B2B audience. Revenue is generated through media and non-media offerings that enable advertisers to communicate their value propositions, build relationships, and generate leads within the B2B community. This includes digital advertising, content marketing solutions, and event sponsorships.

Operationally, NetMedia Group is headquartered in Boulogne-Billancourt, France, and maintains a presence in the United Kingdom. The company's strategic direction has been shaped by key leadership, including CEO and shareholder Pascal Chevalier, whose background includes founding Reworld Media. Another pivotal figure is Hervé Lenglart, the Managing Director. A significant milestone in the company's trajectory was its acquisition in 2017 by a group of entrepreneurs, including Pascal Chevalier, which marked a new phase of growth and strategic development. The firm's service offerings are designed to provide a comprehensive ecosystem for B2B engagement, leveraging its strong editorial foundation to create valuable connections between its readers and advertising partners.

Keywords: B2B media, content marketing, digital publishing, lead generation, business information, professional audience, advertising platform, media brands, executive insights, decision-makers