Skeepers

Skeepers has its origins in the French startup Avis Vérifiés (Verified Reviews), founded in Marseille in 2012 by Olivier Mouillet, Tom Brami, and Laurent Abisset. Initially, Avis Vérifiés developed a SaaS solution focused on collecting, managing, and publishing authentic, post-purchase customer reviews, establishing itself as a trusted third party certified by AFNOR Certification in France. The platform addresses the need for transparency and reliability in e-commerce by ensuring reviews come from actual buyers, helping businesses improve their online reputation and conversion rates.

The Skeepers group was officially formed in 2019 after Net Reviews, the parent company of Avis Vérifiés, began a strategic expansion. Fueled by significant funding, including a €32 million round in late 2019, the company embarked on a 'buy-and-build' strategy, acquiring around ten startups between 2019 and 2022 to create a comprehensive user-generated content (UGC) suite. Key acquisitions included Teester, for consumer video reviews, and Mediatech-cx, for customer feedback management, which broadened its offerings across the entire customer experience lifecycle. Another notable acquisition was Octoly, a platform specializing in influencer marketing through product gifting, which aligns with Skeepers' philosophy of fostering authentic word-of-mouth endorsements.

Skeepers operates on a Software-as-a-Service (SaaS) subscription model, serving over 8,000 clients worldwide, from mid-sized companies to large enterprises, particularly in the retail, beauty, and fashion sectors. The company provides an all-in-one platform for managing UGC, encompassing influencer marketing, ratings and reviews, consumer videos, and live shopping events. Revenue is generated through tiered subscription plans, with costs varying based on the services required. For brands, the platform streamlines the process of finding and collaborating with a vetted community of over 100,000 nano and micro-influencers, managing campaigns, and analyzing performance. For influencers, it provides a marketplace to partner with brands in exchange for products, using a credit system to ensure accountability and content delivery.

The platform's core services are designed to enhance brand credibility and drive sales through authentic content. The 'Verified Reviews' module remains central, collecting and syndicating genuine customer feedback to boost SEO and build trust. The Influencer Marketing tool uses AI for smart creator matching and provides robust campaign management features, including content rights management. Additional modules include Live Shopping, which allows brands to host interactive, shoppable streams with influencers, and Brand Communities, a feature to engage loyal customers and turn them into advocates. By integrating these various forms of user-generated content, Skeepers enables its clients to manage their e-reputation, gain audience insights, and generate a steady stream of authentic content for their marketing channels.

Keywords: customer reviews, influencer marketing, user-generated content, UGC platform, SaaS, brand advocacy, e-reputation management, consumer feedback, live shopping, product reviews, nano-influencers, micro-influencers, content marketing, customer engagement, marketing automation, verified reviews, social commerce, community management, MarTech, online reputation, customer experience, video testimonials, content creation, brand communities, ratings and reviews