Neon
Monetize your game globally without the overhead.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $14.0m | Early VC | |
| Total Funding | 000k | ||
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Neon Commerce, Inc., operating as Neon, is a financial technology firm established in 2022 by founder Chris Faught and headquartered in San Francisco. The company provides an e-commerce and payment infrastructure specifically designed for the video game industry. Neon's stated mission is to challenge the existing platform oligopoly in the games industry, empowering game creators to establish direct-to-consumer relationships with their player bases.
The company's core offering is a platform that functions as a merchant of record for mobile games, handling the complexities of payments, tax compliance, and fraud prevention across numerous markets. This allows game developers to launch their own digital storefronts, bypassing traditional app stores and their associated fees. The platform is designed for easy integration, with a single API that connects developers to various acquiring banks and payment solutions. Key features include customizable webshop creation, secure end-to-end encryption, multi-currency support for global transactions, and smart routing to optimize payment approval rates. Developers can also manage their inventory and offers through Neon's APIs, which are built to integrate with existing LiveOps workflows.
Neon's business model is centered on providing this backend infrastructure to game studios of all sizes. By managing the financial and regulatory hurdles associated with direct sales, Neon enables developers to retain a larger portion of their revenue and build stronger connections with their players. The company also offers a loyalty program solution, designed to help developers shift player spending to their direct webshops and increase player lifetime value through tiered rewards and personalized offers. The firm has secured significant venture capital backing, raising $14 million in a seed round from investors including Thrive Capital, Andreessen Horowitz (a16z), Ribbit Capital, Griffin Gaming Partners, Renegade Partners, and SciFi VC.
Keywords: merchant of record, game monetization, direct-to-consumer gaming, D2C games, mobile game payments, in-game commerce, gaming payment platform, digital storefronts for games, game developer tools, video game e-commerce, LiveOps tools, player loyalty programs, game revenue optimization, fintech for gaming, payment orchestration, multi-currency game payments, fraud prevention gaming, gaming tax compliance, Andreessen Horowitz, Thrive Capital