NeoGames is a technology company that operates in the online lottery market, providing integrated solutions for retail point of sale (POS) and loyalty programs. Their primary clients are lottery operators, both in the US and internationally. They offer a comprehensive suite of services, including a platform for online lottery games, consulting services for player segmentation and marketing, and insights for ongoing growth.

The company's business model revolves around providing a superior platform and a wide variety of games tailored to lottery players. They also offer consultancy services to help their clients increase player activity and value. Their "Quick Games" Instant Win category, for instance, has resulted in a more than 400% increase in iLottery Player Value.

NeoGames' revenue comes from the services they provide to their clients. They have a flexible approach and a can-do attitude, which has allowed them to establish long-term partnerships with lotteries. Their extensive experience in running online operations in regulated markets across the EU positions them to maximize their business potential.

In simple terms, NeoGames is a one-stop-shop for lottery operators looking to enhance their online presence and increase player engagement and value. They have a proven track record of driving growth and innovation in the online lottery business.

Keywords: Online Lottery, Retail POS Integration, Loyalty Programs, Player Segmentation, Marketing Consultancy, iLottery Provider, Quick Games, Instant Win, Long-term Partnerships, Regulated Markets.