Nelo is a fintech startup based in Mexico that focuses on providing innovative financial solutions to consumers. The company operates in the digital lending market, specifically targeting the growing segment of online shoppers in Mexico. Nelo offers a "buy now, pay later" (BNPL) service, which allows customers to purchase goods and services online and pay for them in installments over time. This service is particularly appealing to consumers who may not have access to traditional credit options or prefer the flexibility of spreading out payments.

Nelo's primary clients are online shoppers who seek convenient and flexible payment options. The company partners with various e-commerce platforms and retailers to integrate its BNPL service directly into the checkout process. This seamless integration makes it easy for customers to choose Nelo as their payment method and complete their purchases without any hassle.

The business model of Nelo revolves around charging merchants a fee for offering its BNPL service. This fee is typically a percentage of the transaction amount. By providing this service, Nelo helps merchants increase their sales and customer satisfaction, as shoppers are more likely to complete their purchases when they have flexible payment options. Additionally, Nelo may charge interest or fees to consumers who opt for longer repayment periods, further contributing to its revenue stream.

Nelo operates in the rapidly growing fintech market in Latin America, where there is a significant demand for alternative financial services. The company leverages advanced technology to assess the creditworthiness of its users, ensuring that it can offer its BNPL service responsibly and sustainably.

In summary, Nelo is a fintech startup that provides a "buy now, pay later" service to online shoppers in Mexico, partnering with e-commerce platforms and retailers to offer flexible payment options. The company makes money by charging merchants a fee for its service and potentially charging consumers interest or fees for extended repayment periods.

Keywords: fintech, digital lending, BNPL, Mexico, online shoppers, e-commerce, flexible payments, credit assessment, alternative finance, merchant fees.