Nedstat

Nedstat, founded in Amsterdam in 1996 by former journalist Hans Veldhuizen and astronomer Michiel Berger, established itself as a significant player in the European web analytics market. The firm provided solutions for web and video analytics, helping businesses to optimize their online marketing efforts and customer experiences. Its flagship product, Sitestat, empowered marketers to enhance customer interactions and improve conversion rates by delivering more personalized online experiences. Additionally, Nedstat developed Stream Sense, a video analytics tool adopted by major European television organizations to measure viewership and engagement.

The company's client roster included prominent names such as Panasonic, Renault, and Wolters Kluwer. Operating with a strong European focus, Nedstat had offices in Amsterdam, London, Paris, and Frankfurt, among other cities, offering its products and support in local languages. This regional stronghold and its specialized technology made it an attractive target for expansion. In May 2002, the company secured a Series A funding round of an undisclosed amount from investors including Prime Ventures and Synergia Capital Partners.

A major milestone occurred in September 2010 when the US-based digital measurement firm Comscore, Inc. acquired Nedstat for approximately $36.7 million. At the time of the acquisition, Nedstat employed around 125 people. The acquisition was a strategic move by Comscore to accelerate its global expansion, particularly in Europe, and to enhance its Unified Digital Measurement (UDM) platform by integrating Nedstat's census-level data collection capabilities. Following the transaction, Nedstat's co-founder Michiel Berger and CTO Fred Appelman transitioned into senior strategy and technology roles at Comscore, contributing their expertise to the merged entity.

Keywords: web analytics, video analytics, Nedstat, Comscore, Sitestat, Michiel Berger, Hans Veldhuizen, online marketing optimization, customer experience, digital measurement, Stream Sense, data collection, web statistics, European analytics, website traffic analysis, conversion optimization, online business optimization, audience measurement, digital marketing intelligence, visitor tracking, marketing analytics