Ned

Ned, legally known as Round Hill Technologies Inc., is a financial technology firm established in 2021 with headquarters in New York. The company provides an end-to-end, white-label lending infrastructure designed for small business lenders, including fintech startups, non-profits, and established financial institutions. Its mission is to modernize lending by shifting the focus from traditional, asset-heavy models to a more dynamic, cash-flow-based approach.

The inspiration for Ned originated from co-founder and CEO David Silverstein's personal observation of a small business owner struggling to secure capital despite having a sound business, exposing a significant gap in the lending market. This experience led to the creation of a platform with his co-founder and Chief Product Officer, Mayur Motgi. Ned operates as a SaaS business, providing its technology to lenders who in turn offer capital to small and medium-sized businesses. The platform is designed to be modular, allowing clients to use the entire end-to-end system or select individual components that fit their needs.

The core of Ned's service is a platform that integrates real-time financial data across the entire lending lifecycle, from application intake and underwriting to servicing and automated repayments. It offers lenders a transparent view of a borrower's financial health by connecting directly to their bank accounts, enabling a more accurate assessment of creditworthiness based on cash flow rather than just collateral. The system supports a variety of capital products, including fixed-term loans, lines of credit, and revenue-based financing, allowing lenders to customize their offerings. For borrowers, this results in a more transparent and faster application process, while lenders can qualify more businesses, manage their portfolios with real-time insights, and scale their operations efficiently. The company has successfully raised $4.2 million in a seed funding round led by Impression Ventures, with participation from Capital Eleven, Forum Ventures, Everywhere Ventures, Hustle Fund, and Brooklyn Bridge Ventures.

Keywords: cash flow lending, lending infrastructure, revenue-based financing, small business lending, fintech SaaS, white-label lending platform, loan origination, underwriting engine, automated repayments, portfolio management, direct lending, private credit, financial technology, SMB financing, credit risk, lending automation, loan servicing, capital deployment, non-bank lenders, David Silverstein