Midori

Midori S.r.l. is an Italian technology firm specializing in energy data analysis, founded in 2011 by Christian Camarda. The company originated within I3P, the incubator of the Politecnico di Torino, and operates from the Energy Center in Turin, a hub for energy-environmental innovation. Christian Camarda, who serves as the CEO, holds a Ph.D. in Telecommunications Engineering from the Polytechnic University of Turin, and his technical background in R&D and product development underpins the company's focus.

The core of Midori's business is providing services that empower individuals and companies to manage energy costs and enhance electrical safety. Midori targets its solutions primarily at utilities, financial services companies, and smart-home providers. The business model is centered on integrating its technology into the ecosystems of these B2B clients, allowing them to offer value-added services for cost and risk management to their end-customers. Revenue is generated through these partnerships, enhancing the client's offerings with advanced energy monitoring tools.

The company's flagship product is Ned, a connected energy coaching platform. This service utilizes a single sensor installed in a home's electrical panel to monitor the aggregate power signal. Through proprietary, patented Non-Intrusive Load Monitoring (NILM) and machine learning algorithms, Ned disaggregates this data to identify and track the energy consumption of individual household appliances without needing separate monitors on each device. The platform provides users with detailed insights via a mobile application, offering personalized suggestions to reduce energy waste, understand appliance health, and improve overall energy efficiency and safety. It can forecast monthly bills, detect consumption anomalies, and alert users to potential appliance failures.

Midori has secured approximately $1.98 million in funding over two main rounds. A significant seed round of €1.7 million (approximately $1.98M) closed in October 2021, led by FairConnect and Club degli Investitori, to facilitate consolidation in the utility market and expansion into the insurance sector. An earlier investment in 2018 came via an equity crowdfunding campaign on Mamacrowd.

Keywords: energy data analytics, smart metering, non-intrusive load monitoring (NILM), machine learning, energy efficiency, energy management, smart home technology, consumption monitoring, electrical safety, Ned platform, utility services, energy coaching, data disaggregation, Christian Camarda, Politecnico di Torino, I3P incubator, FairConnect, energy waste reduction, appliance monitoring, predictive maintenance for appliances, B2B energy services, cleantech, proptech