NearIT

NearIT is a contextual mobile engagement platform developed by the Italian tech startup Near, founded in Bergamo, Italy, in 2016. The platform is designed for app owners to deliver highly targeted content to users in specific contexts. NearIT's primary offering is a Software Development Kit (SDK) that can be integrated into any iOS or Android mobile application, enabling functionalities like proximity marketing, push notifications, and customer loyalty tools. This allows businesses such as retailers, museums, and event organizers to engage with their end-users by sending customized messages, coupons, and other interactive content to enhance the customer experience.

The company's business model is based on a web interface that connects with existing CRM systems to facilitate audience segmentation and track the engagement generated by specific marketing messages. Pricing is structured based on the number of interactions for each monthly active user. In July 2016, NearIT secured $1.68 million in a seed funding round from a single investor, Innowatio. The company operates in the mobile engagement and business/productivity software industry, competing with other platforms that offer tools for mobile communication and marketing campaigns.

Keywords: contextual mobile engagement, proximity marketing, SDK, mobile marketing, push notifications, customer engagement platform, location-based marketing, mobile CRM, app engagement, in-app messaging, retail technology, customer experience, loyalty programs, audience segmentation, mobile analytics, iOS SDK, Android SDK, geo-targeting, beacons, customer retention