Kazooloo

Kazooloo, operating under the entity Unlimited Reality LLC, is a company focused on augmented reality entertainment. Founded in 2012 and headquartered in Tel Aviv, Israel, the firm established its presence with the launch of its first product in 2014.

The company's initial offering, also named Kazooloo, is a first-person shooter game that merges a physical game board with a mobile application. To play, a user points their device's camera at the board, which acts as a portal for 3D enemies to appear in the player's real-world environment. The gameplay requires players to physically move around the board to dodge attacks and defeat virtual creatures, offering a more active experience compared to static mobile games. The game was designed for iOS and Android platforms and could be played in different modes, including one that used the game board and another that worked with the smart device alone. This product line was successful, with a sequel, Kazooloo DMX, released in 2016.

Financially, Kazooloo secured $1.5 million in a Series A funding round on June 10, 2014. The business model centered on the sale of the physical game board, which was required to unlock the full game experience through a unique code. The company's products were notably presented at prominent retailers like Hamleys and Harrods. Based on available data, the company is listed as formerly venture-capital backed and went out of business as of April 1, 2019.

Keywords: augmented reality gaming, AR entertainment, mobile gaming, Unlimited Reality LLC, Kazooloo game board, first-person shooter AR, physical-digital game, iOS AR game, Android AR game, Tel Aviv startup, active mobile gaming, Kazooloo DMX, AR game developer, interactive board game, 3D enemies AR, mobile entertainment, phygital gaming, venture-backed gaming, entertainment software, RealityRoom