Nazar Nordic
All-inclusive tour operator for luxury family resorts.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Late VC | |
| Total Funding | 000k | ||
| SEK | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | (63 %) | 1573 % | 42 % | 22 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (42 %) | (185 %) | (6 %) | (7 %) | (7 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Nazar Nordic AB is a tour operator specializing in all-inclusive packages to 4 and 5-star family-friendly resorts in destinations like Turkey and Greece. The company, headquartered in Malmö, Sweden, was founded in 2004 as part of the British travel group First Choice's initial investment into the Nordic region.
The business model focuses on providing handpicked, high-quality holiday experiences with features such as family rooms, private waterparks, and Nordic children's clubs. Nazar operates as a subsidiary of TUI Nordic AB, under the broader TUI Group, a major global travel company. The company's target market consists of families from the Nordic countries, including Denmark, Norway, Sweden, and Finland.
Key milestones include expanding into Finland in 2006, becoming part of TUI Plc. following the merger of First Choice and TUI in 2007, and shifting to an exclusively All-Inclusive program in 2011. In 2025, TUI Group and Swiss operator Bentour Reisen engaged in a share swap, with Bentour acquiring a 20% stake in Nazar Nordic and TUI acquiring a 20% stake in Bentour, a transaction approved by antitrust authorities. This partnership aims to foster growth while serving different European source markets, with Nazar focusing on Northern Europe and Bentour on German-speaking regions.
Keywords: tour operator, all-inclusive holidays, luxury travel, family resorts, waterpark hotels, travel packages, Nordic travel market, TUI Group, Turkey holidays, Greece holidays, Malmö, resort packages, family travel, vacation packages, holiday operator, beach resorts, luxury family travel, european travel