Naytal

Naytal, established in London in 2020, operated as a digital healthcare platform focused on women's health. The company was founded by Leila Thabet, who served as CEO, and Lara Russell-Jones. Thabet's background is in brand building, customer engagement, and creative strategy, with previous roles at Sky as Group Communications & Consumer Engagement Director. This experience in understanding consumer needs and building digital-first brands informed Naytal's approach to the healthcare market.

The firm provided on-demand virtual access to a network of healthcare experts across more than 25 specialties, addressing a spectrum of reproductive and family health needs. This included support for fertility, pregnancy, postpartum care, and menopause. A key service was providing on-demand access to perinatal psychologists, a first for a UK platform. Naytal's business model initially focused on direct-to-consumer services, allowing individuals to book virtual consultations with specialists like midwives, breastfeeding consultants, and women's health physiotherapists. The platform was built using serverless technologies, with Stripe for payment processing and AWS Chime for integrated video calls. The company later began to shift towards a business-to-business model.

In July 2021, Naytal secured approximately $416K (£300K) in a pre-seed funding round led by Fuel Ventures, with participation from other investors including Arāya Ventures and Horseplay Ventures. This capital supported the platform's launch and initial growth. A significant milestone occurred in March 2023 when Naytal was acquired by Maven Clinic, a large U.S.-based virtual clinic for women's and family health. The acquisition was aimed at accelerating Maven's expansion into the UK and Europe. Following the acquisition, Leila Thabet joined Maven as Regional Vice President, Global Growth and Partnerships, and Naytal's network of providers was integrated into Maven's global network.

Keywords: women's health, digital health platform, virtual clinic, femtech, reproductive health, perinatal support, menopause care, fertility services, telehealth, postnatal care, online healthcare, Leila Thabet, Maven Clinic acquisition, UK healthcare, health experts, virtual consultations, maternity support, family health, perinatal psychology, breastfeeding support