Natrify
An enterprise that aims to assist plastic using businesses diminish their negative environmental impact by providing them with microorganism based, naturally biodegradable products.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | $100k | Seed | |
| Total Funding | 000k | ||
Natrify is an Egyptian biotechnology company established in 2020 by co-founders Abdullah Al-Atrash, Amr Galal, and Ahmed Hassanen. The company is positioned to address the environmental impact of plastic pollution by offering a biodegradable alternative for the packaging industry. CEO Abdullah Al-Atrash's experience includes work with the United Nations Environment Programme (UNEP), which provided him with firsthand insight into the negative effects of plastic on the environment and businesses. This experience, combined with his business and economics background, shaped the company's mission.
The core of Natrify's business is the production and sale of a proprietary bioplastic named Adigide. This material is created using genetically modified microorganisms in a fermentation process. The resulting polymer is extracted, dried into a powder, and then formed into resins suitable for various packaging applications. A key differentiator of Adigide is its ability to biodegrade naturally across different environments, including marine ecosystems, breaking down into carbon dioxide and water without leaving behind harmful microplastics. Natrify's business model focuses on direct sales to businesses through a contract-based system. The company targets clients in the retail, e-commerce, and logistics sectors, offering products like carrier bags, packaging films, and shrink wrap.
Financially, Natrify secured a six-figure pre-seed funding round in May 2022, led by Ambo Ventures, to scale its operations. The company's strategy involves establishing a pilot facility in Egypt, with plans for international expansion into the UK and US markets through licensing deals. Natrify aims to compete with conventional plastics by offering Adigide at a comparable price point, thereby removing the cost barrier for companies looking to adopt more sustainable packaging solutions. Keywords: bioplastics, biodegradable packaging, biotechnology, sustainable materials, environmental technology, circular economy, plastic alternatives, green manufacturing, microorganism fermentation, cleantech