Nativespecial.com
Traditional Sweets and Snacks online.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | Seed | ||
| Total Funding | 000k | ||
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NativeSpecial operates as an e-commerce platform focused on delivering traditional and authentic Indian sweets and snacks to a global audience. The company was founded in 2012 by brothers Baskaran Veluchamy and Parthiban Veluchamy, who left their corporate careers to launch the venture. Baskaran, with a background in Supply Chain Management from his time at Hewlett Packard, serves as CEO, while Parthiban, who has experience in IT and client relations at Cognizant, is the Co-Founder. The business was formally incorporated in January 2016 as Native Special Products Private Limited and is headquartered in Karur, Tamil Nadu.
The company's business model is 'stock-and-sale', which involves sourcing native food specialties directly from various regions of India, including Tamil Nadu, Andhra Pradesh, and Maharashtra, and retailing them online. This approach allows them to offer a curated selection of products like Tirunelveli Halwa, Sattur Sevu, and Ooty Varkey, which are often hard to find outside their places of origin. By doing so, the company aims to support the traditional makers of these products, contributing to the rural economy. The product line also includes items for health-conscious consumers and caters to corporate orders.
NativeSpecial's target market includes the migrated Indian population, individuals traveling abroad, food enthusiasts, and those looking for unique gifts. The company ships its products across India and to international destinations such as the USA, UK, Canada, and Australia, addressing the demand from the Indian diaspora missing authentic tastes from home. The company has secured total funding of $229K over two rounds, including investments from the Indian Angel Network and Native Angels Network. This capital has been directed towards upgrading laboratory facilities and expanding into new markets.
Keywords: Indian snacks online, traditional sweets, native food specialties, South Indian delicacies, e-commerce food, Karur startup, ethnic foods, Indian groceries online, international delivery, food technology, Baskaran Veluchamy, Parthiban Veluchamy, authentic Indian food, regional cuisine, food delivery service, online marketplace, specialty foods, FMCG e-commerce, Indian diaspora, snack delivery