Native AI

Native AI is a cutting-edge consumer insights platform that leverages artificial intelligence (AI) and natural language processing (NLP) to help brands, agencies, and market research firms understand their customers better. By creating digital twins—virtual replicas of customers or competitors' customers—Native AI allows businesses to interact with these profiles to gain deep insights into buying preferences and behaviors. Clients can upload their first-party data in any format, ensuring compliance with international data processing regulations. The platform offers robust filtering options by demographic, purchase channel, and behavior, enabling precise segmentation and targeted analysis. Native AI's proprietary Quality IQ algorithm scores products based on a combination of qualitative and quantitative consumer reviews and retailer data, updated daily. This helps brands assess their product performance against competitors. The company operates in the consumer brand technology and research market, serving a diverse range of clients from small agencies to large enterprises. Native AI generates revenue through subscription-based access to its platform and additional security services, such as data encryption and clean rooms for sensitive data.

Keywords: AI, NLP, consumer insights, digital twins, data analytics, market research, product scoring, data security, customer experience, segmentation.