NATIV Japan

NATIV Japan, Inc. is a venture company specializing in regional marketing with the mission to "increase the number of people involved in and living in local regions." Founded in February 2016 by CEO Yoshihiro Kurashige, the company focuses on digital marketing to circulate people, goods, and money within local communities.

The firm operates Nativ.media, one of Japan's largest media platforms for promoting local migration and creating a "related population"—individuals who are not residents but have a connection to a region. This platform serves as a base for their digital marketing services, which are offered to prefectures and municipalities to promote relocation. NATIV Japan also produces a Furusato Nozei (hometown tax) management business that utilizes local human resources, engaging in local co-creation marketing and DX (Digital Transformation) for regional revitalization.

In September 2022, NATIV Japan became a wholly-owned subsidiary of Kayac Inc., a company known for its interest in local creation. This acquisition aims to combine Kayac's regional revitalization platform business with NATIV's expertise in regional marketing. The synergy is expected to strengthen planning and proposal capabilities for local governments, positioning the Kayac Group as a leading company in the field of migration and related populations.

Keywords: regional marketing, digital marketing, local revitalization, community building, migration promotion, Furusato Nozei, hometown tax, tourism marketing, local media, regional economy, Nativ.media, government solutions, corporate collaboration, Setouchi, Okinawa, local co-creation