Nara Organics

Nara Organics is a food products company operating in the infant nutrition market, specifically targeting health-conscious parents in the United States. The company was founded in 2018 by Esther Park Hallam, who serves as the CEO. Hallam's journey began after the birth of her daughter, Nara, when she struggled to find an infant formula she felt confident using and was concerned by ingredients like corn syrup and palm oil in existing options. This personal experience led to a seven-year research and development process, collaborating with scientists, pediatricians, and nutritionists to create a new formula.

The company's business model is direct-to-consumer, selling its products through its website, with plans for retail expansion. Revenue is generated from the sale of its infant formula, which is offered via single purchase or a subscription model. Nara Organics has successfully raised significant venture capital, securing a total of $32 million from investors including AlleyCorp, Torch Capital, and Corazon Ventures, with an $18.9 million Series A round in October 2024.

Nara Organics' flagship product is a USDA-certified organic, whole milk-based infant formula for babies aged 0-12 months. A key differentiator is its use of whole milk, which provides naturally occurring Milk Fat Globule Membrane (MFGM), as opposed to the skim milk base used in many competing formulas. The formula contains no palm oil, soy, or corn syrup solids. It is developed in the U.S. and manufactured in Germany, adhering to both U.S. FDA and European safety standards, and has undergone over 2,000 safety and quality tests. The product also includes EU-levels of DHA for brain and eye development, as well as prebiotics to support gut health. The company has received the Clean Label Purity Award, certifying it has been tested for contaminants like heavy metals. Prior to launching its physical product, the company built a community of over one million parents through its Nara Baby + Mom Tracker app.

Keywords: infant formula, organic baby food, whole milk formula, baby nutrition, food technology, direct-to-consumer, pediatric nutrition, USDA organic, Clean Label Project, MFGM formula, DHA for babies, European standards baby formula, no palm oil formula, no corn syrup formula, baby health, child wellness, e-commerce, subscription box, venture capital-backed, New York startup