N-Squared eCommerce

N-Squared eCommerce, established in 2017 by Nuttapon Boonpinon, is an e-commerce enabler operating primarily in Southeast Asia, with a strong presence in Thailand, Malaysia, the Philippines, Singapore, Vietnam, and Taiwan. The firm specializes in providing comprehensive online marketplace management services, assisting brands in navigating and optimizing their presence on major platforms such as Lazada, Shopee, and JD Central. Boonpinon, with a background as a former Lazada category manager, founded the company to address the challenges brands face in the rapidly growing e-commerce landscape of the region.

The company's business model is centered on forming strategic partnerships with brands to manage their entire online retail operations. This includes everything from store management and marketing to customer service, data analytics, and fulfillment. N-Squared serves a diverse client base, ranging from multinational corporations like L'Oreal, Hisense, and TCL to local Thai brands, managing their official online stores. Revenue is generated through a combination of service fees and a revenue-sharing model based on the sales performance of the brands it manages.

N-Squared has achieved significant milestones, becoming an official partner of both Lazada and Shopee shortly after its inception. The company has demonstrated substantial growth, highlighted by securing Series A funding from investors including KKP Capital, Siam Alpha Equity, and Chanwanich Group, which has fueled its regional expansion and technological development. This expansion includes investments in warehouse automation and the development of proprietary data analytics tools to enhance its service offerings and maintain a competitive edge in the market.

Keywords: e-commerce enabler, Southeast Asia, online marketplace management, brand distribution, Lazada partner, Shopee partner, fulfillment services, digital marketing, data analytics, supply chain management