Náš chleb

Náš chléb, operating through the website vasepekarna.cz, is a bakery specializing in sourdough bread and other baked goods, offering an online ordering and delivery service primarily in Prague and the Central Bohemian Region. The company was founded by Pavel Kocourek and Petra Kourková in 2014, with the first sourdough bread being baked in 2015 and the e-shop launching in 2016. The business was born from Pavel's hobby of baking bread at home for his family, which evolved into a full-fledged bakery. Petra Kourková manages the business operations of the bakery.

The business model is direct-to-consumer through its e-commerce platform, where customers can order a variety of products including different types of sourdough bread, rolls, baguettes, sweet pastries like kolache and cakes, and also offers baking ingredients like flour and sourdough starter. Náš chléb serves individual customers looking for artisanal, traditionally made bakery products. They emphasize the use of traditional methods and ingredients, without the use of industrial improvers or dyes, which is a key selling point. The company manages its own delivery service with a fleet of cars to ensure freshness, delivering on specific days to different parts of Prague and its surroundings.

Significant milestones include winning the 'Shop of the Year' award in the Food category in 2017 and 2018. The company experienced substantial growth, particularly in 2020, doubling its turnover as demand for online food delivery increased.

Keywords: sourdough bread, online bakery, e-commerce, food delivery, artisanal baking, Prague bakery, traditional pastries, direct-to-consumer, Czech food, family business