N2B Brasil

N2B Brasil, whose name stands for Nutrition to Business, operates as a health technology firm with a declared mission to make nutrition more straightforward, accessible, and intelligent. The company was established in February 2016 by Cesar Terrin (CEO) and Luísa Cusnir (COO). Both founders graduated with degrees in Business Administration from FGV and came from the corporate and insurance sectors. Their journey began after identifying a significant gap in the corporate benefits market, observing that rising health plan costs were linked to preventable, often diet-related, illnesses. This insight from their experience in the insurance brokerage industry prompted them to create a preventative health solution focused on nutrition.

The company's business model is primarily B2B, providing corporate wellness solutions to other businesses, which then offer it as a benefit to their employees. N2B's revenue is generated through monthly subscriptions from these companies, with pricing that varies based on the number of employees. It also offers its platform in white-label versions, allowing partners like gyms, insurers, and corporate benefits companies to provide the service under their own brand. A major milestone in the company's history was its acquisition by the gym chain Smart Fit in a deal closed in February 2020. Following the acquisition, N2B's services are operated under the Smart Fit Nutri brand, significantly expanding its reach.

N2B provides a digital platform that connects users with nutrition professionals. The service portfolio includes teleconsultations with nutritionists, personalized meal plans, chat support with specialists, a food diary for meal evaluations, and a progress dashboard. A distinct feature is a scanner for industrialized products, which provides a nutritional quality assessment. Initially, the company also conducted in-person bioimpedance measurements, but the COVID-19 pandemic accelerated its shift to a fully digital teleconsultation model. Post-acquisition, the company has focused on deploying bioimpedance assessment totems within Smart Fit gyms. The platform has been backed by notable investors and accelerators including Ace Startups, Eretz.bio (the innovation hub of Hospital Israelita Albert Einstein), Google for Startups, and 500 Startups.

Keywords: healthtech, corporate wellness, nutrition platform, employee benefits, B2B, tele-nutrition, nutritional coaching, digital health, meal planning, corporate health, food scanner, diet analysis, preventative health, Smart Fit Nutri, Cesar Terrin, Luísa Cusnir, Eretz.bio, white-label health platform, employee wellness programs, bioimpedance