N11

N11.com operates as a prominent open marketplace e-commerce platform within the Turkish market. Initially established in June 2012 as a joint venture between South Korea's SK Group and the Turkish conglomerate Doğuş Group, the company launched its online operations in March 2013. This strategic partnership aimed to leverage SK Group's technological expertise and Doğuş Group's local market presence to build a significant player in Turkey's burgeoning digital economy. The platform was designed as an open marketplace, enabling a wide array of sellers, from small businesses to large enterprises, to list their products and reach a broad customer base.

The business model is centered on facilitating transactions between its 330,000 registered business partners and a customer base of over 25 million. N11.com generates revenue primarily by charging commission fees on the sales made through its platform. This model allows for a vast product catalog, currently featuring millions of items, without the company holding the inventory itself. It caters to a diverse clientele, offering products across numerous categories, directly competing with other major e-commerce platforms in Turkey.

A significant milestone in the company's history occurred in 2021 when Getir, a rapidly expanding Turkish technology startup specializing in ultrafast delivery, acquired a majority stake in N11. This acquisition marked a strategic shift, integrating N11's established marketplace infrastructure with Getir's extensive logistics network and last-mile delivery capabilities. The deal involved Getir acquiring shares from both Doğuş Group and SK Group, signaling a consolidation in the Turkish tech and e-commerce landscape. Under Getir's management, N11 continues to operate as one of Turkey's leading online shopping destinations, benefiting from the synergies of its new parent company.

Keywords: e-commerce, online marketplace, Turkish market, third-party sellers, retail platform, commission model, Getir, SK Group, Doğuş Group, online shopping