Myx Fitness

Myx Fitness, founded in 2018 by Heberto Calves, Bradley Palmer, Stefanie Rosenzweig, Brent Drake, Cindi Fisher, and Nicholas J Gammell, operates in the connected at-home fitness market. The company was established to offer a more accessible and holistic alternative to other players in the sector. Heberto Calves, a co-founder who served as the company's President, brought extensive experience in building health and fitness brands, having previously held positions at major consumer goods companies like Timex and LensCrafters before venturing into entrepreneurship.

The company's business model centers on the one-time sale of its hardware coupled with a recurring monthly subscription for its digital content. Myx Fitness's primary product is a commercial-grade Star Trac stationary bike that features a 21.5-inch interactive, swiveling HD touchscreen. This allows users to follow along with workouts both on and off the bike. The company offers two main packages: a basic package with the bike and a heart rate monitor, and the "MYX Plus" package, which adds dumbbells, a kettlebell, a resistance band, and a foam roller. Revenue is generated from the sale of these hardware packages and the $29/month subscription fee that provides access to a library of on-demand fitness classes.

Myx Fitness's platform focuses on personalized, heart-rate-based training rather than competitive leaderboards, aiming to appeal to a broader demographic interested in overall wellness. The platform provides a diverse range of workouts beyond cycling, including HIIT, barre, yoga, strength training, and meditation. A key differentiator is the proprietary 'MYX Score,' which tracks a user's progress based on their heart rate, age, and fitness level. In a significant milestone, Myx Fitness completed a three-way merger with The Beachbody Company and Forest Road Acquisition Corp. in June 2021, becoming a subsidiary of the newly public entity, The Beachbody Company, Inc. (NYSE: BODY). This merger integrated Myx's hardware with Beachbody's extensive content library (BODi) and Openfit's platform, expanding the content available to users to include live classes and access to renowned trainers.

Keywords: at-home fitness, connected fitness, stationary bike, on-demand workouts, heart rate training, digital fitness, home gym, Myx II bike, Beachbody, BODi, Openfit, Heberto Calves, personalized training, cross-training, subscription fitness, wellness platform, fitness equipment, interactive fitness, streaming workouts, cardio, strength training, holistic wellness