WOWFIT

WOWFIT operates as an online platform providing live, one-on-one virtual fitness training. The company was founded in 2020 by Mikhail Gladkov, who serves as CEO, and Eugen Kozunov. The founders' personal struggles with maintaining fitness consistency amidst busy schedules, including Gladkov's background as a former professional swimmer, inspired the company's creation. Headquartered in Dover, Delaware, with a presence in Estonia, the company leverages a global footprint to connect clients with trainers from around the world.

The business targets a broad consumer market (B2C), offering personalized training solutions for individuals, including busy professionals, new mothers, and those seeking to build a sustainable health routine. It also provides corporate wellness programs designed to reduce employee burnout and enhance productivity for remote teams. Revenue is generated from the sale of 30, 45, and 60-minute training sessions, with prices starting at $24.50 per session. WOWFIT offers flexible pay-as-you-go options and does not require complex financial commitments. The company secured $300K in a Seed funding round on July 16, 2021, with investors including Flashpoint, I2BF Global Ventures, and Phystech Leadership Fund.

The platform's core service is connecting users with certified personal trainers for live sessions via video conferencing tools like Zoom, WhatsApp, or Google Meet. This approach allows for real-time feedback, technique refinement, and personalized workout adjustments. Clients can choose from a wide array of specialties, including yoga, pilates, strength training, CrossFit, and karate. A key feature is the matching process, where clients can try up to three different trainers in free trial sessions to find a suitable match for their goals and style. The service is equipment-agnostic, with workouts tailored to what the client has available. WOWFIT maintains a highly selective process for its trainers, with only 1 out of 150 applicants reportedly making it onto the team of over 140 certified professionals.

Keywords: online personal training, virtual fitness coaching, one-on-one workouts, live fitness classes, corporate wellness, remote team fitness, personalized fitness plans, certified personal trainers, at-home workouts, video-based training, digital health, fitness platform, strength training, yoga, pilates, weight loss, employee wellness programs, virtual coaching, customized workouts, fitness motivation