MySchleppApp

HESA Solutions GmbH, operating under the brand MySchleppApp, functions as a digital marketplace for roadside and towing assistance. The company was established in Cologne, Germany, in 2016 by Santosh Satschdeva and Frank Heck. The founding idea emerged from Satschdeva's personal experience with a vehicle breakdown, where he faced a long wait for a club-dispatched service and instead found quicker help by directly contacting a local provider, who happened to be Heck. This encounter highlighted inefficiencies in traditional, call-center-based dispatch systems, leading them to develop a digital platform to connect stranded motorists directly with the nearest available service provider.

Satschdeva brought his background in IT, project management, and sales to the venture, while Heck contributed his direct industry experience as the second-generation owner of a towing company. The company's platform, accessible via a mobile and web app, allows users to request assistance based on their location, which is then dispatched to the nearest partner in their network. This model targets individual motorists who prefer a pay-per-use service over a traditional automobile club membership, as well as B2B clients. The corporate client base includes insurance companies, car manufacturers like Tesla, fleet managers such as Deutsche Post, and technology companies like Bosch.

The business generates revenue through a commission fee paid by its service partners for each successfully mediated job. For larger towing companies with multiple locations, a premium membership model is also offered. Key milestones include the app launch in July 2016, an appearance on the German television show "Die Höhle der Löwen" in 2017 which significantly raised its profile, and building a partner network of over 1,500 service providers. In September 2024, the Italian digital assistance provider hlpy acquired HESA Solutions to expand its European footprint, with HESA Solutions becoming hlpy Germany GmbH. The acquisition aims to integrate MySchleppApp's network and digital platform, which utilizes machine learning, to enhance service delivery across Germany and Austria.

Keywords: roadside assistance, towing service, digital marketplace, pay-per-use, on-demand service, automotive technology, insurtech, fleet services, breakdown assistance, mobile application, HESA Solutions, Santosh Satschdeva, Frank Heck, hlpy, automotive B2B services, vehicle assistance, digital dispatch, motor vehicle services, car recovery, accident assistance, transparent pricing, emergency roadside service