Myndlift

Myndlift operates in the digital health and neurotechnology markets, offering a therapist-guided neurofeedback platform for home use. The company was founded in 2014 by CEO Aziz Kaddan and CTO Anas Abu Mukh. Kaddan's interest in the field stemmed from his computer science background, exposure to neuroscience through conferences, and his father's work as a pediatric neurologist. The founders, both from Baqa al-Gharbiya, identified that traditional neurotherapy technologies were not suited for modern demands and aimed to make the benefits of neurofeedback more accessible and affordable. An early motivator for Kaddan was a belief that a lack of focus impacted a job interview at Google, and he was also inspired to find a non-invasive alternative for ADHD, a condition that affected two of his siblings.

The company's business model targets both individual consumers and clinical partners, such as therapists and health centers. Revenue is generated through subscriptions to their platform, which pairs with a Muse EEG headset. The business provides a kit that includes the headset and an additional electrode with conductive paste, which allows for more precise brainwave measurement from various scalp locations compared to using the headset alone. This remote, therapist-guided model allows patients to undergo neurofeedback training from home while being monitored by certified professionals, which reduces costs and increases accessibility. As of early 2024, Myndlift had delivered over one million training sessions to more than 26,000 users.

Myndlift’s product is a comprehensive neurofeedback system designed to improve focus, calm, and overall wellbeing. The process begins with a brain assessment, or qEEG, which creates a functional map of the user's brain activity. Based on this map and the user's goals, a certified neurofeedback therapist designs a personalized training protocol. Users engage in training by playing mobile games or watching videos on the Myndlift app; the media responds in real-time to their brainwave activity, effectively training the brain to regulate itself. The platform tracks metrics like 'Alpha Peak' to show how lifestyle choices affect brain health and offers features like progress tracking, journaling, and custom reports. This data-driven approach is intended to provide a drug-free solution or complement to medication for conditions like ADHD, anxiety, and PTSD.

Keywords: neurofeedback, digital therapeutics, brain-computer interface, mental wellness, remote therapy, cognitive training, ADHD treatment, anxiety relief, PTSD support, brain health, EEG technology, personalized therapy, home neurofeedback, brain mapping, mobile health, teletherapy, cognitive performance, Aziz Kaddan, Anas Abu Mukh, Muse headset