Mymuse

Mymuse positions itself in India's growing sexual wellness market, a sector projected to reach approximately $2.09 billion by 2030. Founded in 2021 by the husband-and-wife team Sahil and Anushka Gupta, the Mumbai-based company operates as a direct-to-consumer (D2C) e-commerce entity. The founders identified a market gap for high-quality, well-designed, and approachable intimate products in a culture where such topics are often stigmatized. Sahil Gupta's background includes an MBA from Harvard Business School and experience in private equity and finance at firms like Citibank and Soros, while Anushka Gupta has a background in psychology and formerly worked with WeWork India and OML. Their combined expertise in finance, marketing, and design underpins the company's strategy.

The business model is centered on online sales through its primary website, mymuse.in, and partnerships with third-party e-commerce platforms like Amazon, Nykaa, and Zepto. Revenue is generated primarily through the direct sale of its products. MyMuse has successfully raised capital to fuel its growth, securing $1.2 million in a seed round in August 2022 and a subsequent pre-Series A round of $2.7 million in January 2024, which was the largest in the Indian sexual wellness sector at the time. Key investors include Saama Capital, Sauce VC, Whiteboard Capital, Trifecta Capital, and notable angel investor Kunal Shah.

The company offers a gender-neutral product line of over 25 items, including full-body massagers, lubricants, oils, couples' games, and gift kits. Products like the 'Pulse' massager, 'Glide' lubricant, and various kits are designed with discreet and tasteful packaging to make them more accessible to a broader audience. Beyond products, a core component of the business strategy is content and community building. The company produces educational content, including a blog and the 'unLearn' platform, to normalize conversations around sexual health and build a loyal community. This approach has helped the company serve over 150,000 customers across more than 800 cities in India, indicating significant market penetration in Tier 1, 2, and 3 cities.

Keywords: sexual wellness, intimate wellness, D2C, e-commerce, personal care, India market, body massagers, lubricants, couples games, sexual health education, gender-neutral products, Sahil Gupta, Anushka Gupta, Saama Capital, Trifecta Capital, online retail, bedroom essentials, holistic wellness, relationship enhancement, adult products, wellness brand, consumer goods