MyMOWO
MyMOWO is about movement, about all kinds of movement counts. We do not care dimensions, times and personal records and would rather that you should have fun and feel good.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
* | N/A | Media For Equity | |
| Total Funding | 000k | ||
| EUR | 2016 | 2017 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 305 % | - | 13 % | (18 %) | 7 % | 15 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | - | (65 %) | (71 %) | (50 %) | (27 %) | (11 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
MyMOWO, operating under the legal name Virtual Gym Sweden AB, is a digital fitness platform targeting the corporate wellness and direct-to-consumer markets. The company provides a subscription-based service offering a wide array of on-demand workout videos accessible via computer, smartphone, and tablet. Revenue is generated from individual user subscriptions, priced at 149 SEK per month for full access, and from corporate partnerships with companies like SJ, Elgiganten, Stadium, and Apoteket Hjärtat who offer the service to their employees or members.
Founded in 2014 by Frida Stein Ödén and Mattias Rosberg, the service officially launched in January 2016. The company is headquartered in Ostersund, Sweden. The idea originated from co-founder and CEO Frida Stein Ödén's personal experience. After having her first child, the former gym owner and group fitness instructor found it challenging to find time for her own workouts. This led to the concept of digitalizing the group training experience, making it accessible from anywhere. Stein Ödén, with her extensive background in the fitness industry since 1998, partnered with Rosberg, whose expertise lies in digitalization and agency operations, to bring the vision to life.
The platform features hundreds of workout sessions, typically ranging from 5 to 30 minutes, led by prominent Swedish fitness profiles. It offers a diverse range of classes including strength training, cardio, yoga, pilates, office-specific workouts, and post-pregnancy routines, catering to various fitness levels and goals. The service emphasizes the joy of movement over performance metrics, aiming to make fitness simple, fun, and accessible. MyMOWO has established a corporate wellness solution, providing tailored programs like the "Business Workout Challenge" to help companies promote employee health and team building. The firm has successfully raised capital from investors including Norrlandsfonden, Entreprenörinvest Sverige, E14 Invest, Almi Invest, and Oscarson Invest, securing over $2.39M in funding to support its growth and planned international expansion.
Keywords: digital fitness, corporate wellness, on-demand workouts, home training, B2C fitness, employee wellbeing, subscription fitness, online exercise, workplace health, streaming workouts, Frida Stein Ödén, Mattias Rosberg, virtual gym, fitness app, Swedish tech, health technology, online yoga, office exercise, cardio at home, strength training online