Mylla

Mylla is a Swedish food-tech company operating a digital marketplace that directly connects local food producers with both consumers and restaurants. Founded in 2019 by farmer Jens Thulin and tech veteran Andreas Arledal, the Malmö-based startup aims to disrupt the traditional grocery supply chain. The founders' combined expertise in agriculture and technology forms the foundation of the company, creating a business model that merges practical farming insight with a scalable digital platform.

The core of Mylla's business is its farm-to-table platform, which eliminates unnecessary intermediaries. This structure allows producers to set their own prices, resulting in a larger share of the revenue for them while often providing better value for the end consumer. The company serves a growing market of conscious consumers who are increasingly interested in traceability, biodiversity, and locally sourced produce. Its clientele includes private households and restaurants in Swedish regions like Skåne, Stockholm, and Gothenburg, with products ranging from fruits and vegetables to meat and dairy. Mylla's revenue is generated through its digital marketplace and distribution services.

In addition to its direct-to-consumer marketplace, Mylla has expanded its business model to include a Software-as-a-Service (SaaS) offering called “E-com-as-a-service”. This service provides individual producers with the technology and infrastructure to create and manage their own branded online stores, handling everything from the transaction and order processing to home delivery and customer support. This strategic pivot allows producers who wish for a standalone digital presence to leverage Mylla's logistics and e-commerce expertise. The company has received venture capital funding from firms like BackingMinds and notable business angels to support its national expansion in Sweden and a potential future rollout in Europe.

Keywords: food-tech, marketplace, farm-to-table, local food, e-commerce, sustainable agriculture, food distribution, direct-to-consumer, Swedish food, agritech, supply chain disruption, SaaS for producers, local producers, food delivery, restaurant supply, grocery alternative, transparent food chain, digital food market, sustainable consumption, food logistics