MyGamez

MyGamez operates as a specialized publishing partner for Western mobile game developers seeking to penetrate the complex Chinese market. Founded in 2013 by Mikael Leinonen and Charles Chiang, the firm was established to bridge the gap between the global gaming community and China's vast player base. Leinonen, the CEO, brings over 15 years of experience in the Chinese market, having previously founded a consulting firm for technology companies entering Asia and studied Mandarin at Shanghai University. This background provides the company with a deep understanding of the regulatory and cultural nuances of the region.

The company's core business revolves around providing co-publishing services that simplify market entry for its clients. This B2B model addresses the significant challenges Western developers face, including navigating stringent regulatory approvals, scattered distribution channels, and complex monetization landscapes. MyGamez offers a comprehensive suite of services encompassing licensing, regulatory compliance, cultural adaptation, distribution, marketing, and monetization. A key component of their service is a proprietary MySDK publishing technology, which streamlines the process for both Android and iOS platforms. The firm's revenue is generated by co-publishing games and ensuring they are profitable and compliant within China.

MyGamez serves a roster of prominent global game publishers, including industry giants like Playrix, Zynga's studios Small Giant Games and Gram Games, Fingersoft, and Nexters. Their portfolio has successfully reached over 700 million players in China. A significant achievement was their ranking as the #21 top iOS game publisher in China by revenue for May 2025, generating an estimated $4.6 million in that month alone with titles like Playrix's *Homescapes* and *Gardenscapes*. The company has secured approximately $1.62 million in funding over several rounds, with notable investors including Mikko Kodisoja (co-founder of Supercell) and Timo Soininen (co-founder of Small Giant Games), who also joined the board. This investment underscores the confidence of industry veterans in MyGamez's model and future growth prospects as the Chinese gaming market continues to expand.

Keywords: mobile game publishing, China game market, market entry China, game localization, Android publishing China, iOS publishing China, game monetization, regulatory compliance gaming, Western games in China, Mikael Leinonen, Charles Chiang, MySDK, Playrix, Small Giant Games, Fingersoft, game distribution China, co-publishing, Chinese mobile gaming, Finnish-Chinese business, Supercell, Zynga